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volume by price


ricky

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  • 3 weeks later...

volume by price

 

If you're reading this and you're a salesperson, here is some very simple advice. Contrary to what you believe will happen, you will never make up in long-term profit what you're about to give up with your immediate discount. Sure, there are always exceptions to this, but such exceptions are similar to me winning the lottery. Is it doable? Yes. Is it probable? NO!

 

When you discount the price, the new price is now the price of value the customer is willing to pay. When they're offered the price once, they will expect it again and again. When you attempt to move the price to the "normal or regular" price, they see it as a price increase. Even if you do get the price up to the "normal or regular" price, you're still behind the profit curve because of all the product you sold to the customer at the lower "discounted" price.

Edited by adelfjohanason
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